DESIGNER SHOWROOM

I met the marketing manager from Fyodor Golan

who can resist this blue feather from Noel Stewart's hair piece? 

Sculptural bird inspired head ornaments from Zoe Sherwood

Daisy Knights' jewellery just got my heart :)

my favourite sandals from Kult Domini these are to die for <3

Hari ini saya akan memenuhi janji saya kemarin untuk membahas tuntas isi dari designer showroom selama saya berada di London Fashion Week 2014 selama 5 hari beruturut dari hari jum'at sampai dengan hari selasa kemarin. Sebagai International Blogger saya mendapat full akses untuk memasuki seluruh pelosok ruangan yang ada di dalam Somerset House dari mulai The Courtyard, East Wing, South Wing Ground Floor, South Wing First Floor, dan West Wing. Pertama saya akan mulai dari The Courtyard, di sini terdapat ruangan BFC Courtyard Show Space yang merupakan tempat sebagian besar fashion show #LFW2014 dilaksanakan, terdapat lebih dari 20 fashion show berlansung di tempat ini seperti Bora Aksu, Felder Felder, Jasper Conran, Holly Fulton, KTZ, David Coma and ect, berikutnya terdapat Canon Cinema & Presentation Space, Vodafone Lounge, Swatch, dan Lavazza Winter Cafe. Tempat selanjutnya adalah East Wing disini terdapat Designer Showrooms; Accessories meliputi Eyewear, Millinery, dan Scarves seperti Cleo Ferin Mercury, Emma Greenhill, Finlay & co, House of Flora, Mich Dulce, Noel Stewart, Pachacuti and etc. Designer Showrooms; BFC Headonism merupakan tempat showcase dari emeging British millinery talent. Designer Showrooms; BFC Rock Vault merupakan tempat Showcase dari kolesi AW14 dari beberapa UK's leading fine jewellery seperti Alice Cicolini, Fernando Jorge, Imogen Belfield, Jacqueline Cullen and etc. Designer Showrooms; Shoes dimana terdapat semua luxury footwear collections dari Abcense, Chelsea Paris, Dorateymur, Kerrie Luft, Kult Dominiand etc. dan juga terapat meeting room untuk on-site meeting. Lanjut menuju ruangan South Wing Ground Floor dimana merupakan ruangan paling penting karena disinilah tempat Registration dilaksanakan dari mulai Press, Buyer, dan fast-track yang bisa ditemui di Seamen's Hall Reception. Terdapat juga Designer Showrooms; Bags termasuk emerging and contemporary designers seperti Analeena, Bottletop, Buba London, Hemsley London, Kzeniya, Larissa Hadjio, Mayrafedane and etc. Designer Showrooms; Jewellery yang terletak berdampingan dengan Rock Vault tempat ini menampilkan costume and fine jewellery collections seperti Ana Sekulara, Daisy Knights, Fiona Paxton, Halo & Co, Kattri, Lily Kamper, Noritamy, Rachel Boston, and etc. Terdapat juga Hospitality Meeting Point, Amex Insider & General Enquiries, Lavazza at TOM's Deli, and TOM's Kitchen at Somerset House. Selanjutnya South Wing First Floor dimana terdapat semua koleksi Designer Showrooms; Ready-To-Wear dari mulai Top sampai Bottom seperti Cathrine Hammel, Charlie May, Ekaterina Kukhareva, Electronic Sheep, Fyodor Golan, Galvan London, Georgie Hardinge, Katrien Van Heckle, Olivia Von Halle, Yui Atelier and many more. Designer Showrooms; Multi-Label Showrooms yang merupakan pilihan dari Independent, multi-label collections dari bermacam-macam Designer seperti Heavy London, Japan at UK, L.K.Novum, Rainbowwave LTD and etc. Dan ruangan terakhir adalah West Wing dimana terdapat Designer Showrooms; BFC Estethica tempat ini dirancang untuk men-support enviromental sustainability yang berkelanjutan untuk memberi gambaran yang jelas bahwa UK merupakan yang terbaik dalam area ini. Untuk pertama kali, di musim ini para designer telah di seleksi dan dikelompokan dalam zona yang specific dengan bidang mereka. Walaupun, dalam ruangan ini saya haya menemukan 5 emerging talents who will receive mentoring and support from the BFC anatara lain adalah Devika Dass, Flavia La Rocca, K2TOG and etc. Designer Showrooms; BFC Newgen Sponsored by TOPSHOP merupakan showcase AW14 pemenang dari BFC NEWGEN yang di sponsori oleh TOPSHOP, dan terdapat juga THE SHOP dimana saya bisa berbelanja secara langsung beberapa pilihan koleksi dari para designer dari mulai Contemporary Accessories, Jawellery and Ready-to-Wear. M.A.C Media Louge, TONI&GUY Blow Out Bar, SAMSUNG GALAXY Press & Buyers' Lounge and VIP lounge. Dengan ini petualangan saya di Designer Showroom London telah selesai. see you on the next post! x

Today I will fulfil my promise and discuss thoroughly all the contents of the designer showroom while I was at London Fashion Week 2014 for 5 days in a row from Friday until Tuesday. As an International Blogger I got full access to all corners of the room; into Somerset House starting from The Courtyard, then East Wing, South Wing Ground Floor, First Floor South Wing and West Wing. First The Courtyard; here there was BFC Courtyard Show Space which is where most of the fashion show #LFW2014 was held. More than 20 fashion shows took place in this area like Bora Aksu, Felder Felder, Jasper Conran, Holly Fulton, KTZ, David Coma, etc.  Also there was Canon Cinema & Presentation Space, Vodafone Lounge, Swatch and Lavazza Winter Cafe. Next was East Wing; in here there were Designer Showrooms: Accessories including Eyewear, Millinery, and Scarves by Cleo Ferin Mercury, Emma Greenhill, Finlay & Co, House of Flora, Mich Dulce, Noel Stewart, Pachacuti, etc. Designer Showrooms: BFC Headonism was a showcase of emerging talent British Millinery. Designer Showrooms: BFC Rock Vault was a Showcase of the AW14 collection from some of the UK's leading fine jewellers such as Alice Cicolini, Fernando Jorge, Imogen Belfield, Jacqueline Cullen, etc. Designer Showrooms: Shoes here we could find whole collections of luxury footwear such as Abcense, Chelsea Paris, Dorateymur, Kerrie Luft, Kult Dominiand etc. Also there was a meeting room for on-site meetings. Moving into the South Wing Ground Floor, this room was the most important because this was where Registration was implemented for Press, Buyer, and fast-track in the Seamen's Hall Reception. There was also Designer Showrooms: Bags including emerging and contemporary designers such as Analeena, Bottletop, Buba London, London Hemsley, Kzeniya, Larissa Hadjio, Mayrafedane, etc. Designer Showrooms: Jewellery was located next to the Rock Vault, and was a display of costume and fine jewellery collections such as Ana Sekulara, Daisy Knights, Fiona Paxton, Halo & Co, Kattri, Lily Kamper, Noritamy, Rachel Boston, etc. There was also the Hospitality Meeting Point, Amex Insider & General Enquiries, Lavazza at TOM's Deli, and TOM's Kitchen at Somerset House. Furthermore, South Wing First Floor where there were collections of Designer Showrooms: Ready-To-Wear complete outfits from Cathrine Hammel, Charlie May, Ekaterina Kukhareva, Electronic Sheep, Fyodor Golan, Galvan London, Georgie Hardinge, Katrien Van Heckle, Olivia Von Halle, Yui Atelier and many more. Designer Showrooms: Multi-Label Showrooms were options from the independent, multi-label collections of various like Heavy Designer London, Japan at UK, LKNovum, Rainbowwave LTD, etc. And the last room was the West Wing where there which included Designer Showrooms: BFC Estethica. This place was designed to support the sustainable environmental, providing a clear statement that UK is the best in this area.This season's designers displayed their collections in a zone that was specific to their field. Although, in this room I found 5 emerging talents who will receive mentoring and support from the BFC such as Devika Dass, Flavia La Rocca, K2TOG, etc. Designer Showrooms: BFC Newgen sponsored by TOPSHOP displayed the winners of AW14 BFC NEWGEN sponsored by TOPSHOP, and there was also THE SHOP where we could buy directly some designers' choice collections ranging from Contemporary Accessories, Jewellery and Ready-to-Wear. There was also space for M.A.C Media Lounge, TONI & GUY Blow Out Bar, SAMSUNG GALAXY Press & Buyers' Lounge and a VIP lounge. This completes my adventure in Designer Showroom London. See you on the next post!